What Are The Types Of Backlinks You Need?

Backlinks are a major factor when it comes to ranking your website - whether on Google, Bing or Yahoo!

There are four main categories of link which will help to ensure that your web site is on page 1 for major search terms across these engines.

Firstly, there is the information-related backlink:

Information driven links are ones which lead to more information related to the words contained and linked in the text. Writing an article is the most common method for this type of link.

Then there is the definitional link:

These links provide an extended definition of your chosen link words or phrases. In order to get these kind of links you need to be quite specific and create a detailed page or glossary of your site, which has terms related to the link words. The terms could be defined in that glossary or page.

Following this there is the reference related link:

Reference links are normally used to cite a particular source or reference point. Create highly linkable information and content  in the form of statistics, facts etc. Find blogs across the web which are associated with the business or subject and tell them about your resources. This is highly powerful as it goes to the credibility of your site and its reputation.

Finally, there is a promotional backlink:

Promotional links typically go to a landing page which is on your site. Ask bloggers if they will review your site, and reciprocate (without any cost at all). Offer incentives to link - maybe in the form of free samples or discounts - but again do not pay for any reciprocity.

These links will determine the position your site reaches on the search engines. If you need any help in carrying out this or any of our seo services then please call on 01603 861830 or contact us via email.