A place to find out more about the developments at Metalfrog Studios of Norwich, Norfolk. Hints, tips and advice for you and your business. For website design,seo services and graphic design in the UK talk to Metalfrog Studios Limited
Saturday, January 28, 2012
Thursday, December 15, 2011
Metalfrog Studios: Growth, Business, Thanks and Thoughts
Metalfrog Studios Growth:
This year has been yet another record breaking year here at Metalfrog Studios Limited. Our business continues to flourish through multiple channels of influence – namely word of mouth, search engine positioning and, of course, social media exposure.
It has been a challenging year for a lot of businesses, both locally and nationally. Finances have been tight for a lot and cash flow is always a major consideration. I am pleased to say that Metalfrog Studios and its client's appear to be weathering the storm well. In fact this year we have really gone from being a local web design company to a national full service marketing agency. We have managed to grow at an average rate of 80% month on month for the past year, which obviously has many implications on the business - Not least of which is staffing and accommodation.
Equally, we have managed to take a lot of local businesses and place them on a national stage – exposing them to wider business opportunities.
We are looking to expand the number of offices we have here to enable us to have more space. We are in negotiation with our landlord regarding taking more units in this business park, and will advise when this happens.
New personnel:
I am delighted with the integration of new staff at Metalfrog Studios. The combination of design, development , marketing, search engine marketing and creative skills is, I believe, unparalleled in this region. Even more remarkable is that we have a highly professional team who all understand the need for our clients to achieve a return on investment, not just something pretty on the eye. We have a great balance including our latest apprentice from the University of East Anglia, whom we took on under the Project Evolve program, and then gave him a job at the end of it.
We are looking to recruit at least 2 more people (probably designers rather than coders in the new year, so if you know anyone who might fit the bill?).
New sites:
Some of you may be aware that we re-built and relaunched our website: http://www.metalfrog.co.uk in mid November. The response to this has been phenomenal, and we are now seeing more enquiries. The previous site was nearly 4 years old and looked dated. Equally, we could not easily add to the site with new areas such as digital photography, search engine training etc, so the new site is built in a modular way which allows us to not only expand it in the future, but also ensure its friendliness on the search engines. This morning we are on page 4 on Google across the web for the term "web design company" and the likelihood is that we shall be page 1 for this term by the end of Spring 2012.
Our new http://www.metalfrogstudios.com site will be launched over Xmas, and this will be a complete departure from traditional sites.
We have looked at this site from the point of view of advice, free information and agency relationships (we now have nearly 20 agencies reselling Metalfrog Studios SEO services countrywide). This is a really exciting and bold site, and I am sure that you will see how unique
it is , and how engaging too.
New clients:
in July this year we had a commendation from Theo Paphitis , through social media. Theo referred us to Claire Young (former finalist in the BBC Apprentice Series). We have been delighted to work with Claire , and her team, on several projects including http://www.teenbiz.org.uk, http://www.schoolspeakers.co.uk and we are currently finalising the new Claire Young personal site. This should be live in the coming days and again will be a very interactive experience. in turn, Claire has kindly referred us on to several companies for more business.
Locally, we have new clients in all sectors of commerce and industry. Latest websites to go live include:
http://www.britanniablinds.co.uk
http://www.flatroofnorfolk.co.uk
http://www.morgan-bishop.co.uk
http://www.westlandswow.co.uk
Nationally, our latest site went live yesterday:
Gas Blowback Guns A site from which to buy Gas Blowback Airsoft Guns and Accessories
This site is already page 1 Google for major search terms and enquiry has already come through!
New sites on the horizon:
http://www.pukkatents.co.uk
A online community/shopping experience for people who have a passion for camping outdoors, or simply setting up a tent in their garden on a summer's day
http://www.totally-av.co.uk
An online shop offering all things audi visual at incredible prices.
Both of these sites have already begun to be optimised, and have a bright future for their respective owners.
New sites in early new year for :
MEO Landscapes
Abbey Products
LIfeMatters Group
K9 Walking
Metalfrog Studios
New site for Carpet Fitting Business
New bathroom and bathroom accessories website
A new site for homemade fabrics and cushions
And many more..
On average we are building 8-10 sites a week at present, and we have site projects currently in development until May 2012. Added to this we have some rather exciting projects about to drop. One is for an online bathroom shop. the other involved in the legal services sector (I can say no more about this as we are bound by a confidentiality agreement), but suffice to say, this could make the owners of the site an awful lot of money.
New Avenues:
In the coming 12 months we are going to be pushing SEO training courses. Unlike our so-called competitors in this area, our offering will be on a 1 to 1 basis, and will not be simple sweeping statements about how to get your website to page 1 on search engines. It will be a planned, methodical series of courses (clearly beginner, intermediate and expert), which will enable web masters/site owners to be able to manage their own online marketing, but with Metalfrog Studios as ongoing backup for SEO services should they need us. I think that this is a unique service, but one which is needed. We shall also be offering these training courses to our agents for their clients to attend, or for them to learn more.
Agency Agreements:
In addition, we have three new reseller agents this year who are offering our services to their clients. We are in negotiations with 2 local agencies and three national ones to do the same next year.
2012:
Next year sees the 5th anniversary of Metalfrog Studios in its current guise. This has been a roller coaster of a journey, both for me and for the business. Those of you who know me well will know that I had a very bad business partnership upon arriving in Norfolk, and this left me virtually penniless. But I sold my house, put the money into the business and started again. With the help of local companies, and friends, the business started to make waves in Norfolk, and our reputation started to grow. We went to Drayton old Lodge in 2006 and spent just over 3 years there. Unbelievably, we are now into our second year in Beech Avenue (where does time go?). We have had only a couple of minor personnel changes in this time, but I am pleased to say that the core of Julie, Jenny and I has remained solid. As mentioned, we now have some great people working for us, and hopefully more to come.
The Value of Metalfrog to Your Business:
Clients have come to realise the value in the services we deliver and understand (or are beginning to) , that time equals money, and that if you want something to be perfect then you have to trust your marketing partner, listen to their advice and be prepared to pay for the time and expertise you are being offered. Over the years we have shown that those who work with us or partner us in this way reap the highest rewards when it comes to marketing.
So the future is looking healthy, but I am never complacent. We still have to maintain the highest of standards, and still have to try to innovate and ensure that our work stands out for all to see. We are not afraid to take criticism, and we are also not perfect. We try to accommodate all needs, and we strive for excellence. Sometimes we have situations which are out of our control, normally based around local broadband speed, but in the main the ship is pretty steady. I hope that you have all seen how we positively affect business profiles. Those of you whom I have copied into this who are not yet customers, we hope you will become so in 2012, and look forward to opening new avenues of income for you. Those of you whose SEO Projects finished in 2011, then we wish you well with your sites for the future.
Finally:
It just remains for me to wish you a very Merry Christmas and a Happy and Health New Year. I am reminded (mostly by Julie) that work is not everything, and recent tragedies have gone to strengthen that argument.
Sometimes, I lose sight of what is important, but try to get a balance between home and work life which doesn't always succeed. If I am going to make a resolution in 2012 ( and I never do) , then it will be to try to manage time better and look at what is important in life – not just work.
I hope that you all have a prosperous 2012 and look forward to a long and mutually beneficial working relationships with you all. I thank you sincerely for all the business you have given and, if you are a supplier, for the products/services you have supplied to Metalfrog Studios Limited over 2011.
Kind regards and best wishes.
Chris Wheeler
Managing Director
Metalfrog Studios Limited
This year has been yet another record breaking year here at Metalfrog Studios Limited. Our business continues to flourish through multiple channels of influence – namely word of mouth, search engine positioning and, of course, social media exposure.
It has been a challenging year for a lot of businesses, both locally and nationally. Finances have been tight for a lot and cash flow is always a major consideration. I am pleased to say that Metalfrog Studios and its client's appear to be weathering the storm well. In fact this year we have really gone from being a local web design company to a national full service marketing agency. We have managed to grow at an average rate of 80% month on month for the past year, which obviously has many implications on the business - Not least of which is staffing and accommodation.
Equally, we have managed to take a lot of local businesses and place them on a national stage – exposing them to wider business opportunities.
We are looking to expand the number of offices we have here to enable us to have more space. We are in negotiation with our landlord regarding taking more units in this business park, and will advise when this happens.
New personnel:
I am delighted with the integration of new staff at Metalfrog Studios. The combination of design, development , marketing, search engine marketing and creative skills is, I believe, unparalleled in this region. Even more remarkable is that we have a highly professional team who all understand the need for our clients to achieve a return on investment, not just something pretty on the eye. We have a great balance including our latest apprentice from the University of East Anglia, whom we took on under the Project Evolve program, and then gave him a job at the end of it.
We are looking to recruit at least 2 more people (probably designers rather than coders in the new year, so if you know anyone who might fit the bill?).
New sites:
Some of you may be aware that we re-built and relaunched our website: http://www.metalfrog.co.uk in mid November. The response to this has been phenomenal, and we are now seeing more enquiries. The previous site was nearly 4 years old and looked dated. Equally, we could not easily add to the site with new areas such as digital photography, search engine training etc, so the new site is built in a modular way which allows us to not only expand it in the future, but also ensure its friendliness on the search engines. This morning we are on page 4 on Google across the web for the term "web design company" and the likelihood is that we shall be page 1 for this term by the end of Spring 2012.
Our new http://www.metalfrogstudios.com site will be launched over Xmas, and this will be a complete departure from traditional sites.
We have looked at this site from the point of view of advice, free information and agency relationships (we now have nearly 20 agencies reselling Metalfrog Studios SEO services countrywide). This is a really exciting and bold site, and I am sure that you will see how unique
it is , and how engaging too.
New clients:
in July this year we had a commendation from Theo Paphitis , through social media. Theo referred us to Claire Young (former finalist in the BBC Apprentice Series). We have been delighted to work with Claire , and her team, on several projects including http://www.teenbiz.org.uk, http://www.schoolspeakers.co.uk and we are currently finalising the new Claire Young personal site. This should be live in the coming days and again will be a very interactive experience. in turn, Claire has kindly referred us on to several companies for more business.
Locally, we have new clients in all sectors of commerce and industry. Latest websites to go live include:
http://www.britanniablinds.co.uk
http://www.flatroofnorfolk.co.uk
http://www.morgan-bishop.co.uk
http://www.westlandswow.co.uk
Nationally, our latest site went live yesterday:
Gas Blowback Guns A site from which to buy Gas Blowback Airsoft Guns and Accessories
This site is already page 1 Google for major search terms and enquiry has already come through!
New sites on the horizon:
http://www.pukkatents.co.uk
A online community/shopping experience for people who have a passion for camping outdoors, or simply setting up a tent in their garden on a summer's day
http://www.totally-av.co.uk
An online shop offering all things audi visual at incredible prices.
Both of these sites have already begun to be optimised, and have a bright future for their respective owners.
New sites in early new year for :
MEO Landscapes
Abbey Products
LIfeMatters Group
K9 Walking
Metalfrog Studios
New site for Carpet Fitting Business
New bathroom and bathroom accessories website
A new site for homemade fabrics and cushions
And many more..
On average we are building 8-10 sites a week at present, and we have site projects currently in development until May 2012. Added to this we have some rather exciting projects about to drop. One is for an online bathroom shop. the other involved in the legal services sector (I can say no more about this as we are bound by a confidentiality agreement), but suffice to say, this could make the owners of the site an awful lot of money.
New Avenues:
In the coming 12 months we are going to be pushing SEO training courses. Unlike our so-called competitors in this area, our offering will be on a 1 to 1 basis, and will not be simple sweeping statements about how to get your website to page 1 on search engines. It will be a planned, methodical series of courses (clearly beginner, intermediate and expert), which will enable web masters/site owners to be able to manage their own online marketing, but with Metalfrog Studios as ongoing backup for SEO services should they need us. I think that this is a unique service, but one which is needed. We shall also be offering these training courses to our agents for their clients to attend, or for them to learn more.
Agency Agreements:
In addition, we have three new reseller agents this year who are offering our services to their clients. We are in negotiations with 2 local agencies and three national ones to do the same next year.
2012:
Next year sees the 5th anniversary of Metalfrog Studios in its current guise. This has been a roller coaster of a journey, both for me and for the business. Those of you who know me well will know that I had a very bad business partnership upon arriving in Norfolk, and this left me virtually penniless. But I sold my house, put the money into the business and started again. With the help of local companies, and friends, the business started to make waves in Norfolk, and our reputation started to grow. We went to Drayton old Lodge in 2006 and spent just over 3 years there. Unbelievably, we are now into our second year in Beech Avenue (where does time go?). We have had only a couple of minor personnel changes in this time, but I am pleased to say that the core of Julie, Jenny and I has remained solid. As mentioned, we now have some great people working for us, and hopefully more to come.
The Value of Metalfrog to Your Business:
Clients have come to realise the value in the services we deliver and understand (or are beginning to) , that time equals money, and that if you want something to be perfect then you have to trust your marketing partner, listen to their advice and be prepared to pay for the time and expertise you are being offered. Over the years we have shown that those who work with us or partner us in this way reap the highest rewards when it comes to marketing.
So the future is looking healthy, but I am never complacent. We still have to maintain the highest of standards, and still have to try to innovate and ensure that our work stands out for all to see. We are not afraid to take criticism, and we are also not perfect. We try to accommodate all needs, and we strive for excellence. Sometimes we have situations which are out of our control, normally based around local broadband speed, but in the main the ship is pretty steady. I hope that you have all seen how we positively affect business profiles. Those of you whom I have copied into this who are not yet customers, we hope you will become so in 2012, and look forward to opening new avenues of income for you. Those of you whose SEO Projects finished in 2011, then we wish you well with your sites for the future.
Finally:
It just remains for me to wish you a very Merry Christmas and a Happy and Health New Year. I am reminded (mostly by Julie) that work is not everything, and recent tragedies have gone to strengthen that argument.
Sometimes, I lose sight of what is important, but try to get a balance between home and work life which doesn't always succeed. If I am going to make a resolution in 2012 ( and I never do) , then it will be to try to manage time better and look at what is important in life – not just work.
I hope that you all have a prosperous 2012 and look forward to a long and mutually beneficial working relationships with you all. I thank you sincerely for all the business you have given and, if you are a supplier, for the products/services you have supplied to Metalfrog Studios Limited over 2011.
Kind regards and best wishes.
Chris Wheeler
Managing Director
Metalfrog Studios Limited
Tuesday, November 15, 2011
New Site for Metalfrog Studios Limited
We are delighted to announce the arrival of our new website: http://www.metalfrog.co.uk. Features included in the new site:
Remember: Our clients are country-wide, not just in Norwich or Norfolk, and all receive the same attention to detail, responsiveness and customer care. Equally, the only service we outsource is physical printing - keeping control of the process on all media. We have relationships with offline PR Agencies, should you need to spread the word offline too!
Why not call us on 01603 861830 for a free no-obligation chat?
- Web Design and Web Development Overviews
- Small Business Website Starter Packs
- SEO Services
- SEO Advice
- Tips
- Graphic Design Capabilities
- Marketing Services
- Business Web Hosting
- Live Chat and Assistance
- Iphone, Android and Blackberry Application Development
- Case Studies
Remember: Our clients are country-wide, not just in Norwich or Norfolk, and all receive the same attention to detail, responsiveness and customer care. Equally, the only service we outsource is physical printing - keeping control of the process on all media. We have relationships with offline PR Agencies, should you need to spread the word offline too!
Why not call us on 01603 861830 for a free no-obligation chat?
Thursday, November 10, 2011
Recommended Tools to Assist Web Masters
If you want to try to get your website to page 1 on major search engines on major terms then there are a range of software packages out there to assist.
Some of the better ones include :
WEB CEO
SEO MOZ
SEO Quake
IBP
SEO Powersuite
And there are many more online.
However, take heed that these tools are not the be all and end all and they will assist you, but are not the overall solution. Also, some are free , some are paid for. You need to be able to understand code to get the best out of your SEO and also you need to more than aware that with the ever-changing nature of the Google mathematics (algorithm), that this is going to be a very time intensive and laborious process.
If you don't have the time it is probably better to outsource to a professional seo services agency and therefore concentrate on other aspects of your business or your marketing.
But if you do have time and understanding, then these will aid you iin your quest for website page 1 status in the search engines.
Some of the better ones include :
WEB CEO
SEO MOZ
SEO Quake
IBP
SEO Powersuite
And there are many more online.
However, take heed that these tools are not the be all and end all and they will assist you, but are not the overall solution. Also, some are free , some are paid for. You need to be able to understand code to get the best out of your SEO and also you need to more than aware that with the ever-changing nature of the Google mathematics (algorithm), that this is going to be a very time intensive and laborious process.
If you don't have the time it is probably better to outsource to a professional seo services agency and therefore concentrate on other aspects of your business or your marketing.
But if you do have time and understanding, then these will aid you iin your quest for website page 1 status in the search engines.
Tuesday, November 08, 2011
New Sites for Dog Walking and Roofing!
This morning we are delighted to announce the arrival of two new projects:
K9 Walking is a dog walking and dog sitting service based in Lancashire, UK. The service allows you to have your dog walked by professionals, who are also great animal lovers. Metalfrog Studios Limited was commissioned to build a new website for the business and is going to be ensuring its success on the search engines with our seo services being employed. We were asked to create a new name, a new brand identity and a new web design.
At present there is a holding page up with a new website coming soon.
Please checkout: http://www.k9-walking.co.uk
Secondly, our web design company was asked to build a website for local flat roofing specialists , Freedom Fibreglass Roofing.
They actually had a Yellow Pages website, but it was not generating any business for them. Metalfrog Studios Limited was asked to build a functional website which would show the products and services in their best light, while offering case studies and testimonials.
The audience being slightly older, we also paid special attention to the font size and have tried to ensure that the site is as readable and ease to navigate as possible. Our SEO Services team are now in the process of getting the site to page 1 on Google for search terms related to the business.
You can see the results of our work here:
http://www.flatroofnorfolk.co.uk
K9 Walking is a dog walking and dog sitting service based in Lancashire, UK. The service allows you to have your dog walked by professionals, who are also great animal lovers. Metalfrog Studios Limited was commissioned to build a new website for the business and is going to be ensuring its success on the search engines with our seo services being employed. We were asked to create a new name, a new brand identity and a new web design.
At present there is a holding page up with a new website coming soon.
Please checkout: http://www.k9-walking.co.uk
Secondly, our web design company was asked to build a website for local flat roofing specialists , Freedom Fibreglass Roofing.
They actually had a Yellow Pages website, but it was not generating any business for them. Metalfrog Studios Limited was asked to build a functional website which would show the products and services in their best light, while offering case studies and testimonials.
The audience being slightly older, we also paid special attention to the font size and have tried to ensure that the site is as readable and ease to navigate as possible. Our SEO Services team are now in the process of getting the site to page 1 on Google for search terms related to the business.
You can see the results of our work here:
http://www.flatroofnorfolk.co.uk
Wednesday, November 02, 2011
New site Launch for School Speakers
Following on from the successful launch yesterday of teenbiz.org.uk, for serial entrepreneurs, Claire Young and Peter Jones, we are delighted to announce the arrival of the new School Speakers website.
The project was to completely re-brand School Speakers with a new graphic design for the logo. Our web design company then set about creating a functional but visually stunning website for them. In addition we have created a series of marketing materials and leaflets from which to launch the new brand.
We have used our own custom content management system, built our own unique events calendar, and have integrated social media into the site.
School Speakers has years of experience in providing expert speakers in all manner of areas of interest, to schools, colleges and universities, offering motivational speaking and coaching.
We look forward to a long relationship with School Speakers.
The project was to completely re-brand School Speakers with a new graphic design for the logo. Our web design company then set about creating a functional but visually stunning website for them. In addition we have created a series of marketing materials and leaflets from which to launch the new brand.
We have used our own custom content management system, built our own unique events calendar, and have integrated social media into the site.
School Speakers has years of experience in providing expert speakers in all manner of areas of interest, to schools, colleges and universities, offering motivational speaking and coaching.
We look forward to a long relationship with School Speakers.
Tuesday, November 01, 2011
New Site Launch for Apprentice Claire and Dragon Jones
Metalfrog Studios Limited was delighted to have been referred to Claire Young, finalist of the 2008 season of BBC1's hit show, The Apprentice, by none other than Theo Paphitis - Entrepreneur and Dragon.
We were commissioned to create a new jazzy logo for Teenbiz and create a website: http://www.teenbiz.org.uk
Our web design company set about putting together a structure which was both business like and funky at the same time and one which, like Claire and Peter Jones ( a fellow Dragon and Teenbiz Board member) was very dynamic, modern and would engage and inspire.
The results are there for all to see and we are now working on new logo's, websites and other marketing for Claire covering her School Speakers project, as well as a new site for http://www.claireyoung.co.uk.
Watch this space
Chris Wheeler
We were commissioned to create a new jazzy logo for Teenbiz and create a website: http://www.teenbiz.org.uk
Our web design company set about putting together a structure which was both business like and funky at the same time and one which, like Claire and Peter Jones ( a fellow Dragon and Teenbiz Board member) was very dynamic, modern and would engage and inspire.
The results are there for all to see and we are now working on new logo's, websites and other marketing for Claire covering her School Speakers project, as well as a new site for http://www.claireyoung.co.uk.
Watch this space
Chris Wheeler
Wednesday, October 19, 2011
An Insight into Anchor Links!
Microsoft has published an application patent which offers more insight into how search engines use anchor text to rank a website.
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
What is the anchor text?
The anchor text is the text that is used in the link on your site which goes to another web page. It is an highly prestigious factor in the ranking maths (technically known as algorithms) of Google, Bing, Yahoo! and other search engines.
The greater the number of pages which link to another web page, the more probability there is of the website ranking higher in the search listings.
How do search engines use the anchor text in ranking algorithms?
A lot of people believe that links with the same anchor text are equally important. The new patent indicates that this is not, in fact, true.
Bing wants to understand the relationships between websites that link to the same page with the same anchor text, and the relationship between pages that link to another page.|
If a number of pages link to the same page with the same anchor text, Bing examines these pages to check if they link to many pages which are the same in content.If there is a measurable increase in the overlap between the two, then Bing is likely to discount the link as spammy.
Bing monitors the level of dependence between the linked page and the linking page. If the linking site links to many pages of the linked site, the pages are probably dependent and the influence of the links will be reduced.
Bing tries to detect several different dependency situations:
Copied pages or mirror sites.
Source sites that have a duplicate destination site and where the source sites are owned and designed by the same users - who execute SEO Services - In our business known as "black hat" linking.
Links which are artificially added to a site by a source such as a hacker or spammer, or by an automated program. Often these highly misleading links are hard to find as they are added to the web page via invisible blocks.
The relevance of an anchor text seems to depend on many different factors, including the relation of the linking pages to the linked page.
Even though this is a patent which is filed by Microsoft (under the Bing umbrella), It appears likely to this author that the same methods and practices are employed by Google, Yahoo! and other engines.
Chris Wheeler
Metalfrog Studios Limited
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
What is the anchor text?
The anchor text is the text that is used in the link on your site which goes to another web page. It is an highly prestigious factor in the ranking maths (technically known as algorithms) of Google, Bing, Yahoo! and other search engines.
The greater the number of pages which link to another web page, the more probability there is of the website ranking higher in the search listings.
How do search engines use the anchor text in ranking algorithms?
A lot of people believe that links with the same anchor text are equally important. The new patent indicates that this is not, in fact, true.
Bing wants to understand the relationships between websites that link to the same page with the same anchor text, and the relationship between pages that link to another page.|
If a number of pages link to the same page with the same anchor text, Bing examines these pages to check if they link to many pages which are the same in content.If there is a measurable increase in the overlap between the two, then Bing is likely to discount the link as spammy.
Bing monitors the level of dependence between the linked page and the linking page. If the linking site links to many pages of the linked site, the pages are probably dependent and the influence of the links will be reduced.
Bing tries to detect several different dependency situations:
Copied pages or mirror sites.
Source sites that have a duplicate destination site and where the source sites are owned and designed by the same users - who execute SEO Services - In our business known as "black hat" linking.
Links which are artificially added to a site by a source such as a hacker or spammer, or by an automated program. Often these highly misleading links are hard to find as they are added to the web page via invisible blocks.
The relevance of an anchor text seems to depend on many different factors, including the relation of the linking pages to the linked page.
Even though this is a patent which is filed by Microsoft (under the Bing umbrella), It appears likely to this author that the same methods and practices are employed by Google, Yahoo! and other engines.
Chris Wheeler
Metalfrog Studios Limited
Thursday, October 13, 2011
Google Launches Another Panda Update
Last week Google launched another update to its Panda Algorithm (the mathematics it uses to ascertain your search engine ranking position).
This update concerns itself with extending the new Google quality standards Google has imposed on web site owners.
A lot of people believe that the increase in quality standards is multi-reasoned. Google say that they are trying to get rid of sites which are home made, of poor quality, on slow servers, and not correctly coded (to name but a few things).
This is just one of the 500 or so changes Google makes to its algorithm every year, but watch this space as things will continue on this track.
Amongst areas now being looked at are:
Chris Wheeler
This update concerns itself with extending the new Google quality standards Google has imposed on web site owners.
A lot of people believe that the increase in quality standards is multi-reasoned. Google say that they are trying to get rid of sites which are home made, of poor quality, on slow servers, and not correctly coded (to name but a few things).
This is just one of the 500 or so changes Google makes to its algorithm every year, but watch this space as things will continue on this track.
Amongst areas now being looked at are:
- Spelling and grammatical errors.
- Reasoned content.
- Links to backup statements made on your site.
- IP address location - If your site is hosted in India and you are a UK business your rank will be affected.
- Content repetition.
Chris Wheeler
Saturday, October 08, 2011
My Tribute to Steve Jobs
Stylish
Tablet
Entrepreneur
Visionary
Enterprising
Jovial
Objective
Brilliant
Sadlymissed
RIP Steve Jobs.Genius
1955-2011
Chris Wheeler
Tablet
Entrepreneur
Visionary
Enterprising
Jovial
Objective
Brilliant
Sadlymissed
RIP Steve Jobs.Genius
1955-2011
Chris Wheeler
Friday, September 30, 2011
New Website Goes Live for Britannia Blinds
We are pleased to announce that a new website has been built for local family-run company Britannia Blinds Limited. The site is ready to be driven to the top of the search engines using our SEO services. We start on Monday once we have all the onsite factors taken care of. We expect that the site will be on page 1 for major terms within 6 months.
We have completely re-branded the business and our graphic design team have come up with some innovative new ways to showcase the brand.
Wednesday, September 28, 2011
Assess Spammy Backlinks
It is a fact. Low quality links will affect your rank and your online reputation. Especially if these links are from so-called Spammy websites. But what can you do to fight this? Read on..
3 main things that you can do when you discover spammy backlinks
Most websites have links from low quality websites and it is very difficult to do something against these links. Unfortunately, you are unable to influence which websites link to your site.You could actually be the victim of a malicious competitor who will put your links on a link farm website or could equally ply the engines with your URL on malicious sites.
If you find that low quality websites link to your site, you can do several things:
Contact the web master for a removal request
If your site is high in quality and it gets links from spammy websites, try to contact the website owners and ask them to remove their links. You will not receive any help from Google or the other engines with this. If you cannot get satisfaction, try not to worry. Make sure your attention is paid to links which are under your control. This way the small amount which are not should pale into insignificance.
Optimise your links and your web page content
Ensure that you properly optimise all aspects of your web page. We have talked in the past, and on our "seo for the bewildered" groups on Linkedin, about the need to ensure that all page elements which add to your ranking, are correct and true.
Focus on things that can be influenced by you
Google, and the other engines, is well aware that you are unable to influence all of the links that point to your site. Reduced quality links come from websites with low rankings and they cannot assist in ranking other sites, so there is no "performance" from them..
It is likely that the engines will simply ignore them.
Call Metalfrog Studios Limited so see how our SEO services can help you get your site to page 1 and how our legally binding guarantee of success on the internet will mean business for your company or your online shop.
01603 861830
Ask for Chris
Chris Wheeler
Friday, August 26, 2011
Quality Digital Photography | Still Focused
New company formation, logo creation and website for Norwich-based professional photographer, Jerry Daws. Now starting work on the SEO Services. Watch this space!
Quality Digital Photography | Still Focused
Quality Digital Photography | Still Focused
Thursday, August 25, 2011
Wednesday, August 24, 2011
What Are The Types Of Backlinks You Need?
Backlinks are a major factor when it comes to ranking your website - whether on Google, Bing or Yahoo!
There are four main categories of link which will help to ensure that your web site is on page 1 for major search terms across these engines.
There are four main categories of link which will help to ensure that your web site is on page 1 for major search terms across these engines.
Firstly, there is the information-related backlink:
Information driven links are ones which lead to more information related to the words contained and linked in the text. Writing an article is the most common method for this type of link.
Then there is the definitional link:
Then there is the definitional link:
These links provide an extended definition of your chosen link words or phrases. In order to get these kind of links you need to be quite specific and create a detailed page or glossary of your site, which has terms related to the link words. The terms could be defined in that glossary or page.
Following this there is the reference related link:
Reference links are normally used to cite a particular source or reference point. Create highly linkable information and content in the form of statistics, facts etc. Find blogs across the web which are associated with the business or subject and tell them about your resources. This is highly powerful as it goes to the credibility of your site and its reputation.
Finally, there is a promotional backlink:
Promotional links typically go to a landing page which is on your site. Ask bloggers if they will review your site, and reciprocate (without any cost at all). Offer incentives to link - maybe in the form of free samples or discounts - but again do not pay for any reciprocity.
These links will determine the position your site reaches on the search engines. If you need any help in carrying out this or any of our seo services then please call on 01603 861830 or contact us via email.
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